I was reunited with a brand yesterday after more than 30 years. And I’m delighted to say that it hadn’t changed one bit.

In a bid to escape the cosmetic counters and eyebrow threading on a family shopping trip I headed with the kids to the toy floor of Fenwicks in Newcastle.

Hidden behind the Lego, Playmobile and computer consoles in the far corner is a selection of Airfix kits. I had a Nick Hornby moment and was transported back to the late 1970s. We left the shop with a Red Arrows Gnat for £4.99 and headed to Grandma and Granddads’ kitchen table to start the build.

It was exactly as I remembered: pages of diagrams and instructions and lots of little bits of numbered plastic. Better even because the kits now include glue and small tubs of quick drying acrylic paint so you’ve got everything you need to complete the project.

We spent a happy hour or so building and painting the jet. It was a really great experience that united three generations and resulted in a great toy. Incredible value for £5. Will your brand be as relevant to its audience in 30 years time?