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February 11th, 2010 by Wadds

Angry Paperchase customers vent fury on Amazon and Twitter

Paperchase customers are using Twitter and Customer Reviews on Amazon (the product page has since been pulled) to vent their fury at the alleged copyright theft of work by independent artist HiddenEloise.

On Twitter #paperchase is trending and the @paperchaseuk Twitter account has been grabbed by someone offering to help the company respond to its audience. There has been no activity on an official looking Paperchase Facebook page since 2008.

Econsultancy’s Aliya Zaidi has written an excellent summary and analysis of the story making the point that social media has become an incredibly effective tool to expose corporate misdemeanors.

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November 19th, 2009 by Wadds

How to turn your Twitter network into an Amazon affiliate business

Here’s an application of Twitter that will generate hard cash for you. Amazon has made its affiliate programme Twitter-friendly.

Members of the Amazon Associates programme can share products with their network by clicking on a Twitter icon within the affiliate menu bar or stripe. This generates a tweetable message and unique URL.

amazon

When people click on the link and make a qualifying sale you’ll earn a referral fees via the affiliate programme – the entry level is typically 5 per cent of the value of a sale.

You can foresee less wise individuals spamming their networks with inappropriate messages. But abuse will quickly be stamped out by using block and unfollow functions.

Used with care in conjunction with other online marketing efforts Amazon’s initiative could be a neat way of monetising content.

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