9. Derren Brown lottery prediction: wisdom of crowds or split screen trickery?
An explanation of Derren Brown’s supposed crowdsourced lottery prediction

8. Social web analytics key to proving value of PR
Web analytics provides the PR industry with the tools to prove that a given input led to an output connect with the language and metrics of the marketing department

7. NLA furore continues (and an invitation to breakfast)
The CIPR and PRCA raise objections to the NLA web licensing proposal. This is an issue that is set to run in 2010

6. NLA goes on the defensive over eClips charges as PRCA leads industry fight back
More on the NLA web licensing proposal

5. PR: Probably Receding, or Potentially Revitalised?
The future of the PR industry considered as budgets tighten and the industry is faced with the challenge of modernising

4. Kirsty Allsop discovers danger of celeb tweeting
A cautionary tale: celebs leave themselves open to abuse by connecting directly with their audience via social networks

3. Google doodle barcode decoded: Googleg
An explanation of Google’s doodle to promote the 57th anniversary of the Barcode patent

2. Q&A with Durrants’ Jeremy Thompson on the Metrica deal, evaluation, aggregators and the NLA
An interview with the Durrant’s managing director following its acquisition of Metrica

1. Recessionary attitudes: bollocks to denial and despair
You don’t have to look very hard to find opportunity however tough the economy