Two days. That’s how long Steve Earl and I have got before we hand over the manuscript for Brand Anarchy to Bloomsbury. All being well it should be published in March next year.
You can pre-order a copy from Amazon.
Our thesis is that the organisations have utterly lost control but there are ways to take even greater command of reputation if it’s done right.
Researching and writing the book has been a marathon. In a bid to build a view of reputation management in the future we’ve gathered insights from people that have defined the media and PR business in recent times.
We’ve spoken to tens of people in the media and PR industry and read numerous books and hundreds, maybe thousands, of blog posts.
That it now takes five months for the book to be published is a modernisation issue that the publishing industry faces.
But snagging a deal with Bloomsbury with its reputation and distribution has been a coo thanks to Antony Mayfield for the introduction.
We’ve been assured that we can make tweaks along the way in case Google launches another social network or Facebook offends its users with an abuse of privacy too far.
If you have any ideas for a launch party we’d love to hear from you; we want to launch the book in a suitably fitting way.
Finally, inevitably our own blogging efforts have been neglected of late. I’m starting to address that situation immediately.










In the final chapter of his book ![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=5e289363-c077-4f4d-9567-a05b10062268)
Here’s ![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=7baf8af5-b77f-4c90-bd4b-914b691c131a)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=df7ebc63-f64a-4908-bc46-b270ebc8bb94)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=007c9dcb-6e68-4ed3-b9ce-c9b04a8e7a76)


