Ben Cotton gave a presentation at London Met University last week on the benefit of developing a personal web footprint. It includes case studies from Wolfstar’s Jed Hallam, Skywrite’s Dave Turnbull, and Speed’s own Matt Watson, all of whom have used online efforts as a means of securing a job.
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“I started blogging in 2007 during my final year at Leeds Met. However, in Oct 2009 I wanted to change tact and produce something more social media orientated, in order to try and land a social media agency role. I’m a firm believer that having a sound grasp and recorded opinion on industry issues is a great way to differentiate yourself when job hunting.”
“I also wanted a fresh start using WordPress and to get away from the student angst posts e.g. will I get a PR job and focus more on wider industry issues. It has proven to be a wonderful place to collect my thoughts as was initially hoped, however one of the unintended consequences is that it has been an absolutely brilliant networking and personal PR tool.”
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Recent Leeds Metropolitan PR graduate Ben Cotton is returning to Leeds today to address an audience of staff and students on the benefit of e-portfolios. As his slide deck shows e-portfolio’s allow you to demonstrate your expertise and experience to a wide audience – and develop your network.
I’ve recently hacked the WordPress UnStandard template to create my own e-portfolio after being inspired by an interview with Ben for an article he wrote for Behind the Spin. Its already generated a couple of speaking opportunities.
