Never one to shy away from straight talking my oppo Steve Earl spotlighted yesterday how you can improve your chances of a salary rise if you work for a PR agency.

“There are […] three levers in a PR agency: staff costs, overheads and profit. That is it. These aren’t complex businesses,” says Earl.

• The money must be there – growing businesses have more room to flex their staffing costs; demonstrate your ability to win and grow business
• Benchmark salary levels – seek out your agency’s salary scales versus roles and skills – and build your skills. If this data doesn’t exist within your business you’ll get it from any industry recruiter
• If you’re a specialist your earning potential will erode over time as your specialism becomes a mainstream skill – enjoy the wave but in the short-to-medium terms agencies must skill-up across the board

Check out Steve’s post in full. Its well worth a read and could even make you some money.