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May 18th, 2009 by Wadds

Measuring the National Work from Home Day digital communications campaign

Matt Watson’s Google Map mash-up acted as a focus for National Work from Home Day on Friday. People working from home were asked to mark the day by tweeting a tag (#NWFHD) and their postcode.

twittermap150 home workers added themselves to the National Work from Home Day map during a six hour period. Matt has generated a final Google map that shows everyone’s location. The project generated more than 270 tweets attracting the attention of Sky News’ Ruth Barnett, the BBC’s Maggie Philbin and Rory Cellan-Jones, Oranges’ Matthew Horton and the Independent‘s Alex Johnson.

More than 1,000 unique visitors sought out the mashup map on the Speed web site (verified via web analytics and the use of a bit.ly link). It also attracted more than ten pieces of editorial content ranging from the BBC and the Independent, through to independent bloggers.

The project was inspired by the #UKSNOW mashup devised by software programmer Ben Marsh earlier this year. Ben’s map allowed Twitter users to plot areas of snowfall across the UK in real time during periods of heavy snow.

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