Rob Brown’s (@robbrown) book PR and the Social Web is published tomorrow. We got hold of an early copy and have passed it around the office. Nick Bishop, who heads our corporate team, has posted a review on his blog. Here are the highlights.

Rob Brown’s ‘Public relations and the Social Web’ is incredibly well-timed. It’s also incredibly well written. But it is a book for the converted or those willing to be converted and probably not for those uninterested in social media. If I have a criticism, and it’s a very minor grumble, it is that not enough space is devoted to explaining why “the communications upheaval [we are living through] is more significant than the introduction of the printing press.”

For those wanting to make sense of the profound change affecting our industry, I really do recommend you read Rob’s book. Not just a well-argued text on why we need to think differently but also a probably near comprehensive catalogue of what we need to consider when planning a campaign.

PR Week’s digital editor Peter Hay interviewed Rob live this morning on Twitter. You can follow the interview by searching for the tag #PRWInterview.