Here’s my presentation from the CIPR Reputation Management conference which took place at the Bridgewater Hall in Manchester today.

I led a workshop on corporate blogging that examined why blogging was broken amongst UK corporate organisations, looked at examples of good corporate UK blogs, examined how to generate authentic content and the process required to kick start a corporate blog.

Many thanks to Ged Carroll, Stephen Davies and Rob Fenwick for their help in putting the session together. And to Speed’s Caroline Allen and Clare English.