It started as a discussion yesterday in the office about the UK’s over reaction to the recent snow flurries in the South East and the impending “arctic conditions”.

Today self-proclaimed attention seeker and Speed staffer John Brown (@brownbare) took direct action by sunbathing this lunchtime in Trafalgar Square.

He inevitably caught the attention of citizen journalists, bloggers and innocent passersby as well as the local Heritage Wardens. And the odd hack.

More images on my Flickr site.