Wadds' PR Blog » Channel 4

InVinceCable update: launch, #crowdflutter and recruitment

Wadds — Sun, 28 Mar 2010 16:39:12 +0000

The InVinceCable campaign launches tomorrow to tie-in with the televised debate of the future Chancellors on Channel 4. The apolitical campaign is seeking to instigate conversations around the need for a qualified candidate to hold the position of Chancellor.

The team has grown to the extent that we’ve moved to a hub-and-spoke organisational model. Managing a highly-motivated team of more than 20 people was proving increasingly difficult.

This week the team caught the attention of the BBC’s Rory Cellan-Jones and an organised #crowdflutter resulted in William Hill suspending betting on Vince Cable. Rob Brown has the full story in Politics, PR and Social Gaming.

InVinceCable has been in development for almost a month. There’s a fully functional web site and a programme of activities in the works. But we still need more people. If you want to help check out the Ways to Help area of the web site and tweet the @invincecable team.

Blog that made the media star

Wadds — Mon, 19 Oct 2009 21:43:01 +0000

Here’s further proof if any further were needed of the PR benefits of business blogging.

After writing about the Daily Mail Stephen Gately controversy on Friday Will Sturgeon was invited onto Sky News alongside Matthew Todd, editor of Attitude. And today Sturgeon appeared on More4 News to discuss Twitter activism.

Sturgeon has form of course as the former editor of Silicon. But there’s no doubt that mainstream media researchers are using the blogosphere as a means to find commentators.

Thinking Digital: Exploring new publishing models

Wadds — Fri, 15 May 2009 19:32:24 +0000

Wired deputy editor Ben Hammersley joined the ranks of speakers at Thinking Digital this afternoon that have called time on the traditional publishing model.

“[The premise that…] people won’t pay for content is a myth propagated by big media. The reality is that people won’t pay for their media anymore,” he said.

Hammersley said that consumers will pay for quality, crafted content pertinent to their personal interests.

“Content publishers need to stop chasing numbers and pursue quality, elegance and craftsmanship instead. Digital is enabling interesting stuff to be made [and distributed] at low cost to small audiences,” he added.

Russell Davies and Ben Terrett from the Really Interesting Group may have cracked the means for content producers in the digital environment to publish their work in a physical newspaper format.

The duo is behind the Things Our Friends Have Written On The Internet 2008 project, a beautifully designer newspaper of content drawn from around their digital networks. The publication was so admired that it has inspired a Flickr group.

Davies and Terrett have now raised funding from Channel 4’s seed fund 4iP to develop a tool to enable anyone make the transition from content on screen to a printed format.