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	<title>Wadds&#039; PR Blog &#187; Community</title>
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	<description>PR blog by Stephen Waddington</description>
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		<title>Why local bloggers may never compete with local media</title>
		<link>http://www.speedcommunications.com/blogs/wadds/2009/08/12/why-local-bloggers-may-never-compete-with-local-media/</link>
		<comments>http://www.speedcommunications.com/blogs/wadds/2009/08/12/why-local-bloggers-may-never-compete-with-local-media/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 13:09:02 +0000</pubDate>
		<dc:creator>Wadds</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clay Shirky]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[local media]]></category>
		<category><![CDATA[Seth Godin]]></category>

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		<description><![CDATA[A couple of months ago I signed up as a local blogger to the Newcastle Journal’s Your Place regional blogging project. It’s created a network of 22-local micro sites each of which are fed with content by local bloggers. Clay Shirky, Seth Godin, and others have spotlighted this approach as a means of breathing life [...]]]></description>
			<content:encoded><![CDATA[<p>A couple of months ago <a href="http://rothbury.journallive.co.uk/stephen_waddington/">I signed up as a local blogger</a> to the Newcastle Journal’s <a href="http://www.journallive.co.uk/northumberland-sites/">Your Place regional blogging project</a>. It’s created a network of 22-local micro sites each of which are fed with content by local bloggers.</p>
<p><a href="http://www.shirky.com/">Clay Shirky</a>, <a href="http://sethgodin.typepad.com/">Seth Godin</a>, and others have spotlighted this approach as a means of breathing life into regional media. But I’ve very quickly identified a flaw in the model of using bloggers to contribute to local media properties.</p>
<p>In local communities bloggers can’t be outspoken and risk causing offence. I’m sitting on at least two cracking stories that as a journalist I wouldn’t hesitate to run, but as a blogger living in the community I’m staying well clear of through fear of pissing off my neighbours.</p>
<p>What’s the answer?</p>
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