“Some PR professionals are throwing themselves into social media without listening, planning and measuring. That’s like trying to fly a helicopter in a blindfold.”
That’s the view of Daryl Wilcox as his firm Daryl Willcox Publishing released the findings of a research project into the social media habits of the PR industry.
The evidence?
Nearly 60 per cent of PR agencies and departments that monitor social media spend no more than two hours a week doing so, despite its perceived importance.
More than a third (36 per cent) spent between three and six hours monitoring with 7 per cent putting aside at least a day each week.
The publication of the research coincides with the launch of a new whitepaper by Daryl Willcox Publishing examining tools to monitor social media.
Speed has joined up with Axicom Cohn & Wolfe, Daryl Willcox Publishing, Kaizo and Realwire to sponsor the 
