Bullying UK got unintentionally caught up in yesterday’s No 10 bullying row in a case of mistaken identity. Vikki Chowney and David Cushman have the full story.

“This genuine and effective charity has been tarred with a very nasty and impactful brush. Some of its would-be clients – many of them vulnerable school kids – have been put off by the fear that their confidentiality will be breached,” says David.

I hope that the media and political organisations that are jumping on the anti-bullying bandwagon will see their way to making a donation to Bullying UK. It’s got a big job to do to restore confidence.

Bullying UK has very deliberately avoided soliciting donations to the extent that it posted a message to this effect on Twitter last night. Fair enough – the last thing it wants is to be accused of opportunism.

But like David I’m a firm believer in its work (I’ve worked through its really excellent guidelines with my older kids) and recognise the reputational issues that its faces and so have pitched in a few quid to help out.

It would be great if you could too.