Digital Footprint | Wadds' PR Blog

August 6th, 2010 by Wadds

Getting ahead and getting hired in social media and digital PR

I ran a workshop last tonight as part of the CIPR Summer Social series on building your personal reputation online. It’s never been easier to manage your personal reputation by building networks and publishing your work.

Here’s the deck.

It kicks with an audit of your online reputation or web footprint and then describes how to create profiles on LinkedIn and Twitter, build networks and publish content. It includes case studies from people that have used social media to build their personal profile and secure jobs and concludes with a discussion about dealing with less favourable content.

I’ve pulled examples and case studies from around the social web and am grateful (pause for breath) to Ben Cotton, Carolyn Mendelsohn, Jed Hallam, Josh Halliday, Laura Tosney, Matt Watson, Mike Litman, Neville Hobson, Phil Sheldrake, Shel Holtz and Stephen Davies.

I’ll follow with a blog post next week with personal recommendations from some of this gang about how they’ve used social media to build their personal reputation.

If you’re interested in exploring this topic further I recommend you check out Antony Mayfield’s Me and My Web Shadow: How to Manage Your Reputation Online.

Steve’s up next week at the CIPR Summer Social series on word of mouth.

Posted in Business, PR, Social media
Tags: #CIPRSM, CIPR, digital footprint, digital PR, Google, LinkedIn, online reputation, recruitment, Social media, twitter, web shadow
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August 17th, 2009 by Wadds

Digital footprints reveal sensitive company and personal insights (and a couple of startup ideas)

Jed Hallam asks how much you should giveaway?

Where does […] sharing stop and the competition start?

Professionally I have a broad rule of thumb that I don’t disclose anything that would impact the business and personally I don’t disclose anything that would embarrass my family or friends.

It’s an issue that I tackled over a pint with a mate recently. Our conclusion was that people generally share too much information – much as Jed suggests. In fact we came up with two business ideas.

Competitive intelligence – by following a group of people in the same company its easy to pick up snippets of information. In the PR industry you can spot when there is a big pitch in play, in FMCG companies when a launch is brewing and in a tech firm when a new product release is due.

Business idea number one: create a company to track competitive information.

Personal profiling – It can’t be long before psychologists start profiling people based their profiles and lifestream feeds as a means of pre-selecting candidates for dating or job interviews. Maybe it’s happening already. You could envisage how a Myers Briggs profile could be determined from a Twitter feed.