We’re announcing three digital products today aimed at clients that are scratching their heads over the complexities, risks, value and pace of change of digital PR tools.

Not rocket science granted, and if you read my blog regularly you’ll know that we’ve been doing much of it for clients for a couple of years. But if packaging it makes it more accessible for clients and prospects then that has to be a good thing.

Now for the press release.

Speed launches Digital Personal Assistant (PA), Digital Dashboard and Digital Workshop

Speed today announced a Digital Personal Assistant (PA) service for clients scratching their heads over the complexities, risks, value and pace of change of digital PR tools.

The Digital PA service aims to educate individual clients about every corner of digital PR and deliver ongoing support so that they remain at the forefront of emerging tools and techniques. The Digital PA service consists of the following components:

• A consultant from Speed will configure a personalised dashboard of social media tools called the Digital Dashboard, enabling the individual to quickly gain exposure and experience of social media
• Bespoke accounts on a list of chosen social media platforms will be set up for ongoing use, with training and content consultancy provided
• A half day personal training session will be led by the Digital PA, with the Speed consultant acting as a mentor thereafter

The agency today also launched a Digital PR Workshop service, centred on a one-day course for senior management and marketing executives explaining the commercial risks and opportunities associated with digital media. The full-day workshop covers how the media landscape is changing and the rise of social media.

The Digital PR Workshop covers a communication theory and practice, digital network approach and how engagement can be planned, implemented and measured. Speed consultants can also undertake digital communication risk assessments in advance of sessions, probing all of a client’s current digital activity, and reviewing current activities and policies.

Speed, which launched in March, has amassed an enormous wealth of digital PR experience. Two of its founding agencies, Mantra and Rainier PR, won industry awards for digital PR and Rainier was named Best Business Blog by Communications in Business in 2007. Speed is the only UK PR firm to have its entire staff roster accessible via its web site, with Twitter feeds for all and extensive blog content.

“Practically every client realises the opportunities of emerging digital PR techniques but equally most want to better understand the commercial risks, best practice and where on earth to start,” said Stephen Waddington, managing director of Speed.

“We’re tackling this by developing comprehensive services that cover every corner of the digital domain. Digital is still experimental and no-one has got it all right. Yet too many agencies have confused clients by blustering about their capabilities or pecking around the edges rather than showing them the full picture. Speed is bringing a grown-up approach built on five years of digital PR expertise,” he said.

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About Speed Communications
Speed is a UK multi-sector PR consultancy that delivers assured impact for its clients in a changing media landscape. Its work enables clients to influence and control brand awareness, reputation and purchasing decisions in areas where they have few guarantees over outcomes.

Speed specialises in the consumer, technology, business and corporate sectors and was launched in March 2009 by bringing together the teams of BMA Communications, Custard PR, Lighthouse PR, Mantra PR and Rainier PR. The consultancy has a combined fee income of around £5 million, with clients including The Economist, ntl:Telewest Business (part of Virgin Media), Tesco, Toshiba and Wickes. For further information please see: www.speedcommunications.com.