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April 22nd, 2010 by Wadds

Traditional media dominating the election, says The Economist

The Economist (disclosure: client) carries an article today on why social media won’t play a factor in determining the outcome of the forthcoming General Election.

It claims that the leaders’ debates on television are a triumph for traditional media and that “much-touted social media such as Twitter is so niche as to be almost invisible”.

There’s also the demographic issue. Newspaper and TV audiences are older and more likely to vote.

The article ‘Shock of the old’ acknowledges that the TV debates have played out through social media but that when it comes to “voters who matter” its old media that is still the best.

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October 5th, 2009 by Wadds

Economist correspondent on changing media habits

Economist US West Coast Correspondent Andreas Kluth observes how his media habits have changed during the last three years in a post on his Hanibal blog. He wrote the post as an evaluation of an Economist special report on the Future of the Media that he wrote in 2006.

Kluth identifies three “layers” of media that he consumes:

  • Professional media
    The Altantic and New York Times on a Kindle for “global headlines and mass market news.” Various “publications and blogs including sources not traditionally considered news” via an RSS reader
  • Social curation
    Online and offline friends have become media editors pointing out interesting content via email, blog comments and Facebook
  • Intimate media
    Content produced by family and intimate friends that by its nature is intended for a tiny audience

It’s a neat summary of how our appetite for media is increasing and how technology is providing the means to edit and filter. In his post Kluth concludes that there is no crisis in media – and that as “one media era of media ends, another [is] starting.”

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September 30th, 2009 by Wadds

Economist “Did you know?”: Media convergence

Nick Bishop (@nbishop), who heads up the Economist account in our corporate team, shared this Economist video with me this morning.

It plots the pace of changing face of media and devices and is fast becoming a hit on the Economist YouTube channel.

Have a look. I promise you’ll enjoy it!

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May 18th, 2009 by Wadds

UK SMEs pragmatic but optimistic on green shoots, says EIU report

The Economist
Image via Wikipedia

A report published today by the Economist Intelligence Unit (disclaimer: The Economist is a Speed client) finds UK SMEs upbeat about their ability to rebound when the economy improves.

65% expect their company’s market share to have increased by the time the recession ends, and 73% expect revenues to have increased.

This optimism is somewhat surprising-and perhaps overly inflated-given respondents’ sobering views on the short term: only 37% of respondents expect their companies to do better this year than last.

This is in line with Economist Intelligence Unit forecasts, which predict a contraction of global GDP in 2009 of 1.8%, and only a modest expansion of 1.9% in 2010.

The report ‘Understanding growth priorities at small and medium-sized businesses’ quizzed more than 300 executives and is sponsored by Verio.

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