The Economist (disclosure: client) carries an article today on why social media won’t play a factor in determining the outcome of the forthcoming General Election.
It claims that the leaders’ debates on television are a triumph for traditional media and that “much-touted social media such as Twitter is so niche as to be almost invisible”.
There’s also the demographic issue. Newspaper and TV audiences are older and more likely to vote.
The article ‘Shock of the old’ acknowledges that the TV debates have played out through social media but that when it comes to “voters who matter” its old media that is still the best.

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