As Tony Veitch says this video is irresistible. It was originally posted on the Wall Street Journal and describes a project by branding agency Mono to seed a product across New York using an innovative experiential marketing campaign.
Brief encounter with lighting exhibit
The giant turntable at York’s Railway Museum is being illuminated until January by Brief Encounter, an experiential light project, created by KMA. The snap shows a silhouette of my daughter being projected across the first of 11-displays in the exhibit.
N=5 weighs in for Fitness First
Here’s a neat campaign from Dutch creative agency N=5 in Amsterdam for Fitness First in which the weight of a person sitting at a bus stop is displayed on the adjacent poster display.
As Viral Blog spotted the experiential work echoes a campaign by Electrolux last year where a billboard measured the level of noise in the surrounding area.
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