Wadds' PR Blog » Experiential

Jargonwatch: kerb mining

Wadds — Thu, 07 Jan 2010 10:43:21 +0000

As Tony Veitch says this video is irresistible. It was originally posted on the Wall Street Journal and describes a project by branding agency Mono to seed a product across New York using an innovative experiential marketing campaign.

Brief encounter with lighting exhibit

Wadds — Mon, 30 Nov 2009 15:34:49 +0000

The giant turntable at York’s Railway Museum is being illuminated until January by Brief Encounter, an experiential light project, created by KMA. The snap shows a silhouette of my daughter being projected across the first of 11-displays in the exhibit.

N=5 weighs in for Fitness First

Wadds — Wed, 15 Apr 2009 08:14:00 +0000

Here’s a neat campaign from Dutch creative agency N=5 in Amsterdam for Fitness First in which the weight of a person sitting at a bus stop is displayed on the adjacent poster display.

As Viral Blog spotted the experiential work echoes a campaign by Electrolux last year where a billboard measured the level of noise in the surrounding area.