
- Speed’s John Brown looks into the future of the press office
In 1993 I worked in the Press Office for the British Touring cars. The press team used to travel to circuits with suitcases of kit so that we could write and distribute content for each race. Grid starts and results were printed, faxed or emailed to journalists, always assuming that we could find a spare phone line to hook up a 9.6kps modem.
Now you’d just take an iPad and hook-up to the local wi-fi. In fact we’ve created an iPad press office for people traveling to events such as IBC this weekend. These are iPads loaded with media and PR apps and links. Here are our ten must have iPad applications or cloud services for the iPad press office.
1. Blogs – use your favourite blogging platform to upload and share content from your event. We typically use Posterous or Tumblr for short lived campaigns and WordPress for social media press rooms, but it varies from client-to-client.
2. iPhoto – discovering dongles that enable digital cameras to be hooked up to an iPad has dramatically increased my personal usage of the iPad. You can download photos or video into iPhoto and select and share your best content. Its great for editing down a stack of photos.
3. Google documents – there’s no longer any need to carry paper copies of documents. Load them up to a cloud based service (Google documents is free) and share them with your team. You can review and edit them on the move.
4. Dropbox – Google documents is a good way of sharing documents. But if you’re looking for more there’s Dropbox a cloud based way of syncing any type of content between difference devices. Up to 2GB of storage is free.
5. Twitter – increasingly the preferred means of communication with journalists. Your favourite Twitter interface is almost certainly available as app. Preload searches for monitoring and lists so that you can segment the audience at an event.
6. Google Alerts – like Twitter search Google Alerts is a tool that has radically changed monitoring. Set up Google Alert and use the iPad email service to provide a first line of reporting on the web.
7. Flickr – when it comes to photo sharing, captioning and tagging, Flickr is the grandfather. There are apps of varying quality for directly uploading images to the network but we’d recommend Flickr.
8. Media – almost all forms of the media are available via the web. Use apps or your browser for online content, Internet Radio Box for radio and TVCatchup or apps such as BBC iPlayer for television monitoring.
9. Travel – live flight, train, traffic and tube timetables are available via the app store, so there is no excuse for ever being late, and if you need a cab in London you can book via the Addison Lee apps.
10. Google Maps – if you’re visiting a new location Google Maps is an excellent way of finding your way around. Preload locations by creating user defined maps.
What PR and media apps or cloud based services would your recommend?