William Hague must have reached the end of his tether. There’s no other reason why he would have issued the statement that he did on Wednesday.

In the 530-word statement Mr Hague denies an improper relationship with his now former aide Chris Myers.

It was prompted according to Mr Hague by rumours on the Internet and Westminster. Followers of Guido Fawkes may have been aware of the speculation and Westminster is always awash with rumour-mongering.

Mr Hague could have applied for an injunction to shut down rumours online.

Social media advocates will of course say that it’s impossible to close down stories online yet its a well applied tactic of both the PR and legal professions.

But instead Mr Hague chose to issue a statement which has now been widely reported by mainstream media placing the story on the mainstream news agenda.

Journalist are no doubt picking apart every line of the statement, Mr Hague continues to be bombarded with questions and Mr Myers’ personal life will no doubt be the subject of media scrutiny.

If the media finds evidence to substantiate the story you’ll almost certainly read about it on Sunday.