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December 3rd, 2009 by Wadds

Hornby and the James May effect: stock up 17 per cent in two weeks

There are opportunities to create value in a market whatever the macro conditions.

James May’s BBC programme Toy Stories featuring Airfix, Scalextric and Hornby has been a shot in the arm for parent company Hornby.

Two weeks ago I tweeted the following.

horny

The shares have risen steadily from 145p to a recent high of 170p, a climb of 17 per cent. Today they are at 161p.

james_may

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November 9th, 2009 by Wadds

Watched the TV show, bought the Airfix model kit

I wonder how many people hunted down an Airfix Spitfire kit to build with their kids after being inspired by James May’s Toy Stories: Airfix.