The Daily Mail yesterday had social media types spluttering into their cornflakes with its article by Jason Lewis criticising the use of social media analytics for customer service.

Andrew Grill and Will Sturgeon have both discussed all that is wrong with the article at length.

But Lewis could have found an example much closer to home of a company that uses web analytics to track and monitor visits online. A quick discussion with my Twitter network finds that The Daily Mail itself is a hardcore user of web analytics.

Thanks to Andrew Smith and Tim Hoang for their insight.

Update: More here from Smith.