Realwire’s CEO Adam Parker (@adparker) has given TweetReach a thorough going over. In a post on his blog he’s spotted that the tool crucially de-duplicates shared connections in a network to measure reach, exposure and impressions.
The free tool scans your last 50 tweets beyond that you need to pay. But ultimately Parker concludes that TweetReach’s application as a measurement tool is constrained by the Twitter API limit of seven days and 1,500 tweets.
There’s a great post here from Andrew Smith here on social media metrics. He crunches link stats from the Guardian Twitter feed to make the point that the number of followers in a network is no measure of influence.
The Guardian Technology Twitter account has 564,698 followers. [….] Click through rates are around the 1,500 mark.
Even with a huge bunch of followers, the click through rates for links put out by Guardiantech on Twitter are around 0.4 per cent or less.
Now and again, a link of mine might generate 150 to 200 click throughs – so as a percentage of my Twitter followers that’s [close to 30 per cent].
Do read Andy’s full post. I’ve sub-edited it heavily. His point is well made. Numbers mean bugger all. Content and relevance are the key measures of authority and influence.
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