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April 7th, 2010 by Wadds

Mike Litman’s blog as a model for future of media outlet

If you want a glimpse at what a media outlet might look like in the future take a look at how Dare’s Mike Litman has developed his blog. Using a similar model to Newser he’s curating content from around the social, marketing and PR web and presenting it in a highly visual format. And it’s working – he’s broken into the top 150 in the AdAge ranking of marketing blogs.

In Mike’s own words:

“Traffic in raw terms dipped a little in the first month since I changed things around a bit but its normalising again (up 90% in the past month). Time spent on site per person and social engagement per post is all up considerably.”

“Postrank reports that 72% of all site engagement now happens via Twitter, with Delicious accounting for a further 14%, and FriendFeed 2%. It’s a reflection of the far reaching, multi platform age.”

“I’ve noticed that trend over the past year where tweeting is the new blog commenting. Its blog commenting for the time poor but at the same time its more social. I always find commenting on blogs to be a closed experience so it seems to make sense.”

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January 27th, 2010 by Wadds

“Twitter followers: just say no to auto, mate” – article for Reputation Online

I’ve spent the last few days researching a story for Reputation Online on mechanical networking. The article has been published this morning.

My motivation was simple. Two weeks ago I was pissed off when I learnt from a prospect that a rival agency had touted mechanical networking as a means of quickly building a guaranteed following.

I’ve tried insofar as is possible to bring my journalist training to bear and report with impartiality; without sounding overly pious I hope that I’ve succeeded. It’s an important issue.

Thanks to David Cushman, Ian Brodie, Mat Morrison, Michael Litman, Milo Yiannopoulos, Paul Fabretti, Robin Grant, Simon Collister and Tim Hoang for their help. I’ve only managed to fit a fraction of their comments into the final article.

David has posted his interview in full on his blog: Why I hate automation in human communication.

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