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	<title>Wadds&#039; PR Blog &#187; Mohsin Hamid</title>
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	<description>PR blog by Stephen Waddington</description>
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		<title>Thinking Digital: Traditional content in new formats</title>
		<link>http://www.speedcommunications.com/blogs/wadds/2009/05/14/thinking-digital-traditional-content-in-new-formats/</link>
		<comments>http://www.speedcommunications.com/blogs/wadds/2009/05/14/thinking-digital-traditional-content-in-new-formats/#comments</comments>
		<pubDate>Thu, 14 May 2009 15:37:15 +0000</pubDate>
		<dc:creator>Wadds</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[#tdc]]></category>
		<category><![CDATA[Matt Mason]]></category>
		<category><![CDATA[Mohsin Hamid]]></category>
		<category><![CDATA[Nicci French]]></category>
		<category><![CDATA[South by Southwest]]></category>
		<category><![CDATA[Thinking Digital]]></category>
		<category><![CDATA[Toby Litt]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[We Tell Stories]]></category>

		<guid isPermaLink="false">http://www.speedcommunications.com/blogs/wadds/?p=851</guid>
		<description><![CDATA[We Tell Stories is a Penguin backed project that has presented novels in a variety of innovation formats using the web. Adrian Hon from Six to Start explained to delegates at Thinking Digital how his team took six stories and presented them in innovative digital ways over six weeks attracting 250,000 readers and healthy discussion [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://wetellstories.co.uk/">We Tell Stories</a> is a Penguin backed project that has presented novels in a variety of innovation formats using the web.</p>
<p class="MsoNormal"><span lang="EN-GB"> </span></p>
<p class="MsoNormal"><span lang="EN-GB"><a href="http://www.sixtostart.com/">Adrian Hon from Six to Start</a> explained to delegates at Thinking Digital how his team took six stories and presented them in innovative digital ways over six weeks attracting 250,000 readers and healthy discussion via an online forum.</span></p>
<p class="MsoNormal"><span lang="EN-GB"> </span></p>
<p class="MsoNormal"><span lang="EN-GB">The project won in the Experimental Category and Judge&#8217;s Best of Show in <a href="http://2009.sxsw.com/interactive/web_awards/winners">the 12th Annual SXSW Interactive Web Awards</a>.</span></p>
<p class="MsoNormal"><span lang="EN-GB"> </span></p>
<p class="MsoNormal"><span lang="EN-GB"><a href="http://wetellstories.co.uk/stories/week1/">The 21 Steps</a> by Charles Cummins<br />
A spy story using narrative tied to locations plotted on physical maps</span></p>
<p class="MsoNormal"><span lang="EN-GB"> </span></p>
<p class="MsoNormal"><span lang="EN-GB"><a href="http://wetellstories.co.uk/stories/week2/">Slice</a> by Toby Litt<br />
A dialogue written in 140 character chunks and distributed via two Twitter feeds</span></p>
<p class="MsoNormal"><span lang="EN-GB"> </span></p>
<p class="MsoNormal"><span lang="EN-GB"><a href="http://wetellstories.co.uk/stories/week3/">Fair Tales</a> by Kevin Brooks<br />
User information entered via a web interface is built into a fairy tale story</span></p>
<p class="MsoNormal"><span lang="EN-GB"> </span></p>
<p class="MsoNormal"><span lang="EN-GB"><a href="http://wetellstories.co.uk/stories/week4/about/">Your Place or Mine</a> by Nicci French<br />
A story written in hour long chunks live in real time over the course of a five day period</span></p>
<p class="MsoNormal"><span lang="EN-GB"> </span></p>
<p class="MsoNormal"><span lang="EN-GB"><a href="http://wetellstories.co.uk/stories/week5/#cover">Hard Times</a> by Matt Mason and Nicolas Fenton<br />
Charles Dickons’ Hard Times updated for the digital age in an infographic format</span></p>
<p class="MsoNormal"><span lang="EN-GB"> </span></p>
<p class="MsoNormal"><span lang="EN-GB"><a href="http://wetellstories.co.uk/stories/week6/">The (Former) General</a> by Mohsin Hamid<br />
A hyperlinked chose-your-own-adventure story </span></p>
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