Another 24 hours and the election campaign will be over.

Wieden + Kennedy’s Neil Christie says that it’s been a disappointing campaign for the UK’s marketing industry: social media has played a limited role; creative thinking has been short supply; and when the history books are written it’ll be TV that won the election.

“This was the election that was supposed to be decided by mumsnet, fought out Obama-stylee across social media and where the only thing that was 100% certain was that old crappy media like TV would have no role whatsoever to play in the decision making process. But it hasn’t quite worked out that way has it?”

No it hasn’t.