This snippet from the Daily Telegraph’s City Column has been circulating around the PR community on Twitter since it was published last Friday.

Spinning so fast you lose all sense of REALITY

A company called Seventy Seven has just launched an online poll to decide on the PR agency of the year.

“Who would YOU make the agency of the year …?” the company asks (capital letters are not mine), and then adds this proviso. “If you can AVOID voting for your own agency it might make it a bit more interesting.”

What happened? A PR company called Cake immediately got 57pc of the vote.

Here’s the original post on the Seventy Seven blog.

Networks are open and can be manipulated but the social element means that it is almost impossible to cheat a network. Rogue behaviour can quickly be identified and outed.

(via @drewb and @daljit_bhurji).