Applied psychology and neuroscience is the topic for a CIPR evening seminar on 23 September in central London.

As the secrets of the human brain are being steadily unveiled to neuroscientists, it is time for leading PR practitioners to take stock of the latest findings and ask a series of tough questions about whether our intuitive thinking on how we communicate and influence others still holds true.

Kevin Read, managing director, Bell Pottinger Business & Brand, is in the hot seat and will offer his views the way emotional and rational reactions shape human decisions.

There’s more information here on Heather Yaxley’s Greenbanana blog.