A Newcastle deli has created a community of more than 2,000 local customers and added thousands of pounds in direct sales thanks to social medial.
mmm in the Grainger Arcade is that most precious of independent retailers: a fantastic food shop with a mission to connect small food producers from ‘close to home’ with consumers. This local philosophy lies at the heart of its social media success on the micro blogging service Twitter.
I recently caught-up with husband-and-wife team Simone and Ian Clarkin to discover how they’ve used Twitter to engage with customers, build their brand, generate sales and all sorts of serendipitous connections.
You can read his interview in full on Reputation Online and you can follow mmm on Twitter at @mmm_newcastle or even better visit the shop for yourself.
If you’re based in the North-East you might also be interested in a workshop that I’m running on media fragmentation and the future of digital communication on Friday, 15 October, at the Malmaison, Newcastle, kicking off at 8.30am.










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