Media reporting on the News International paywall was never going to be easy to find. Journalists were unlikely to ever be supportive of Murdoch and its no surprise that more journalists aren’t critical. I would be cautious of calling out anyone that was attempting to discover alternative ways to protect my livelihood.

But one thing is for sure. Michael Wolff, Murdoch’s biographer and publisher of Newser was never going to be an fan. In his Newser column on Wednesday Wolff called for Murdoch’s publications to report on one of the biggest stories in media-land.

“Murdoch outlets have no [...] penchant for anything other than the party line. The news from News Corp is always snarlingly good – even when it is very bad.”

Wolff suggests that PRs are starting to pitch their stories to other media outlets rather than News International titles that are beyond the paywall and the reach of Google.

He quotes an unnamed entertainment PR as saying:

“Why would I get my clients to talk to the Times or the Sunday Times if they are behind a paywall? Who can see it.”

Are you prioritising pitches to other titles ahead of The Times and The Sunday Times?