I got an ear bashing from my 13 year old goddaughter this weekend. Why, she asked, do you keep posting nonsense on your Facebook news feed. It’s because I’ve synced my Twitter feed with my Facebook feed I explained. “Twitter?” she said.

My Twitter network is made up of a different group of people from my Twitter network. Facebook is family, friends, mates from school, university and stalkers. Twitter is mainly people from my professional life.

Don’t get me wrong, there’s some crossover between the different networks. Life isn’t perfectly ordered. But inevitably when I push a message automatically from one network to another some folk get confused.

It could be about to get a lot worst. Thanks to a deal between LinkedIn (exclusively professional contacts in my network) and Twitter last week I can sync my LinkedIn feed with my Twitter feed, either automatically, or selectively by adding a hashtag #in to my tweets.

By syncing updates between various networks I’m not sharing a message with a network but have reverted to an aged-old broadcast model. Each network has a different audience and I should tailor my content appropriately.

Stephen Davis has made this case to me on numerous occasions. Have a read of this aptly titled blog post – Tweeters: Stop spamming my Facebook! I’m starting to see his point.