Paperchase customers are using Twitter and Customer Reviews on Amazon (the product page has since been pulled) to vent their fury at the alleged copyright theft of work by independent artist HiddenEloise.

On Twitter #paperchase is trending and the @paperchaseuk Twitter account has been grabbed by someone offering to help the company respond to its audience. There has been no activity on an official looking Paperchase Facebook page since 2008.

Econsultancy’s Aliya Zaidi has written an excellent summary and analysis of the story making the point that social media has become an incredibly effective tool to expose corporate misdemeanors.