InVinceCable, the apolitical campaign that is seeking to instigate conversations around the need for a qualified candidate to hold the position of Chancellor, now comprises 20-people (including myself) from across the industry. By the end of the month there will almost certainly be 50-people working on the campaign.

It’s a very real application of social technologies. Here’s Phil Sheldrake in this week’s leader in Marcom Professional:

“I’ve had the pleasure in the last two weeks of working with a dozen of the finest Brits in PR, branding, digital / Web, public affairs and news distribution. We’ve joined up to work voluntarily on an apolitical campaign in the run up to the UK general election (invincecable.org.uk if you’re interested).”

“I’m telling you this because, having blogged about the convergence of marketing disciplines over the years (as distinct from “integrated”), this campaign of ours has revealed just how far the best practitioners’ expertise is now “converged”.

“Sure, there’s still the need to pause to explain the occasional aspect or define a particular piece of jargon or inevitable acronym, but generally the group just understands what we’re trying to achieve and how we can all work together to make it happen.

“There is no bewilderment, misconception or diffidence.

“And this is despite the fact that we haven’t actually all met each other. That doesn’t stop us. We’re Skype’ing, IM’ing, emailing, wiki’ing, posterous’ing, tweeting, and quickly assembling the resources, ideas and timetable for a cracking campaign. And all in the open. And all whilst earning a living. Awesome.”