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January 19th, 2011 by Wadds

Former-Apprentice in email PR cock-up

Whether Alex Epstein’s email blunder this morning was accidental or not, it does nothing to help the reputation of the PR industry. The former Apprentice has unleashed a media shit storm and achieved notoriety by trending on Twitter.

Epstein sent an email pitching for personal PR opportunities to 800 journalists and made the mistake of copying all of the recipients. Presumably he meant to use blind copy. So far there is no sign of him making amends via his Twitter feed (@alex_epstein).

We’re back to the conversation about relevance and PR spam. We have been here many times before. Email should not be used for massive mail-outs; use a wire service and keep email for bespoke one-to-one pitches.

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April 1st, 2010 by Wadds

Reputation Online: Death of the media database?

Here’s an article that I’ve written for Reputation Online questioning the role of media databases in a future where reputation is governed by the strength of your network. We’ve seen the rise of PR spam, but what’s going to happen when databases extends their reach to the social web and include bloggers or Twitter users?

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January 28th, 2010 by Wadds

Speed backs Inconvenient PR Truth campaign as Realwire reveals 1.7 billion irrelevant press releases sent each year

Speed is backing an industry initiative launched this morning to address the issue of PR spam. It’s the brainchild of Realwire’s CEO Adam Parker.

We’re all aware of the issue; there isn’t anyone in the PR industry that hasn’t been guilty of spamming bloggers or journalists at some point in their career.

Research by Realwire claims that 1.7 billion irrelevant press release emails estimated to be received in total each year by UK and US Journalists alone

Mark Borkowski and Stephen Davies are also onboard from the PR industry alongside media distribution services and journalists. It would be great to see more PR agencies get behind the initiative and sign-up to its Bill of Rights.

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