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August 19th, 2009 by Wadds

Google Insight predicts likely success of online campaigns

Image representing Google as depicted in Crunc...
Image via CrunchBase

Google released an update yesterday to its Insight tool that provides information on historical search trends. It now includes now includes predictions for future search volumes.

Google Insight was already a powerful tool for campaign planning. The addition of predictive data makes its possible to model search volumes around keyword scenarios.

Now you can predict how successful an SEO campaign is likely to before its launched.

It also provides interesting insights into market dynamics. Andy Smith got there first. He’s punched a series of keyword strings through the new Google tool.

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