Visit speed website Wadd's PR and Media blog home
June 28th, 2011 by Wadds

Reputation Online set to close (mirror copy)

Vikki Chowney has announced the closure of Reputation Online. The news follows an announcement by Centaur yesterday that Design Week and New Media Age would close their print editions from this week (both will continue online). That the Reputation Online site can’t cope with the traffic from people wanting to know what’s going on tells you everything that you need to know about the popularity of the community. We’ve mirrored Vikki’s post here about its closure. Please feel free to repost.

It’s with great regret that I write my last post for Reputation Online today.

Some of you might have seen the news yesterday that Centaur, our publisher, has been restructuring to form three core business groups: one covering legal and financial sectors, one the marketing and creative industries and another engineering and human resources.

Thankfully, heritage brands new media age and Design Week will both keep their online presences, but sadly Reputation Online will be closing. The site will remain live however for you all to use as an archive.

As digital PR becomes more important to the broader marketing mix, it will be integrated into both Marketing Week and new media age’s editorial offerings. The former is even set to launch a quarterly special that will focus purely on this area, in conjunction with the PRCA.

The Reputation Online awards in September, as well as this Friday’s Live event will not be running, but those that have already entered or paid will be contacted and refunded their fees as soon as possible.

You’ll still be able to pick up a copy of our biggest project to date – The Reputation Online Top 100 PR Agencies guide – with this week’s final print edition of new media age, and view coverage on nma.co.uk (including a PDF version) tomorrow morning. I’ll be personally sending out copies to all of the agencies included in the guide later today.

April 27th, 2011 by Wadds

Reputation Online: Tackling Twitter tarts

You can’t beat a saucy snap and spot of cheeky alteration in a headline to grab attention. I could have pushed it even further but that would have been plain offensive.

Its the title of a post that I’ve written for Reputation Online about the efforts that PeerIndex is taking to tackle gaming on Twitter.

A recent audit of a series of business-to-business Twitter accounts by my own firm Speed found that more than 30 per cent of followers were spammers or unused accounts.

We’ve seen the emergence of offshore businesses that will build networks for you promising 2,000, 5,000 or 10,000 followers within 30 to 60 days for a couple of hundred dollars.

I caught up with PeerIndex’s Head of Products Simon Cast to discuss this issue. He is responsible for developing the PeerIndex algorithm and recognises the problem.

“People will always game a system. As quickly as an algorithm is modified users will find ways to manipulate it for their own end,” said Cast.

Head over to Reputation Online to read the full article. Image via SeattleClouds.com.

 

 

March 21st, 2011 by Wadds

Reputation Online Live (#rolive) finds social, search and PR working together

Reputation Online’s Live event on search, PR and social media on Friday was refreshing because we finally seem to be over the debate about the functional benefits of each discipline and are working to build integrated programmes. The challenge that the digital communications industry now faces is persuading buyers of the benefit. But that clearly isn’t an issue at Sony Ericsson and O2.

Sony Ericsson’s global head of digital engagement, Ben Padley spoke about the development of Sony Ericsson’s Facebook account, how it is used as a marketing and customer relationship management tool, and its contribution to the business.

O2 UK’s head of social media Alex Pearmain delivered a cracking presentation that reviewed several of the ways in which O2 uses social media to build customer loyalty. It also included a healthy dose of Lolcats (tip to presenters – based on audience reaction you can never have too many Lolcats in a presentation).

Browser Media’s managing director Joe Friedlein from gave a good overview of how PR and SEO can work together to drive traffic and profile for a new business, in this case Parklet, a carpark letting service.

And here’s my deck in which I returned to my pet theme of the moment namely that SEO and online PR are giving way to recommendation in social networks – and to be successful you need a mix of communication and search skills.

 

October 10th, 2010 by Wadds

Celebrating local deli’s social media success

A Newcastle deli has created a community of more than 2,000 local customers and added thousands of pounds in direct sales thanks to social medial.

mmm in the Grainger Arcade is that most precious of independent retailers: a fantastic food shop with a mission to connect small food producers from ‘close to home’ with consumers. This local philosophy lies at the heart of its social media success on the micro blogging service Twitter.

I recently caught-up with husband-and-wife team Simone and Ian Clarkin to discover how they’ve used Twitter to engage with customers, build their brand, generate sales and all sorts of serendipitous connections.

You can read his interview in full on Reputation Online and you can follow mmm on Twitter at @mmm_newcastle or even better visit the shop for yourself.

If you’re based in the North-East you might also be interested in a workshop that I’m running on media fragmentation and the future of digital communication on Friday, 15 October, at the Malmaison, Newcastle, kicking off at 8.30am.

September 26th, 2010 by Wadds

Reputation Online: Greatest contribution from an individual

Thanks to everyone who voted for me for the Reputation Online Greatest Contribution from an Individual award. You know who you are.

And thanks to my long term business partner and best mate Steve Earl, the crew at Speed, and all our clients, who will forever ensure that I keep my feet firmly on the ground.

April 1st, 2010 by Wadds

Reputation Online: Death of the media database?

Here’s an article that I’ve written for Reputation Online questioning the role of media databases in a future where reputation is governed by the strength of your network. We’ve seen the rise of PR spam, but what’s going to happen when databases extends their reach to the social web and include bloggers or Twitter users?

Reblog this post [with Zemanta]
March 1st, 2010 by Wadds

Reputation Online: Copyright, defamation and privacy online vs. traditional media

Here’s an article that I’ve written for Reputation Online based on a presentation by media litigator Gideon Benaim, partner, Schillings Lawyers, at the CIPR Reputation Management conference in Manchester last month.

Mr Benaim made the case that social media is not beyond the reach of copyright, defamation or privacy laws. He cited cases where injunctions had been served on multiple ISPs as a defensive strategy to avoid the publication of sensitive corporate material and cautioned that rapid response was crucial.

Reblog this post [with Zemanta]
February 22nd, 2010 by Wadds

Reputation Online: ‘Blogging is broken’

Here’s an article that I’ve written for Reputation Online based on the content from the corporate blogging workshop that I ran last week at the CIPR Reputation Management conference.

January 27th, 2010 by Wadds

“Twitter followers: just say no to auto, mate” – article for Reputation Online

I’ve spent the last few days researching a story for Reputation Online on mechanical networking. The article has been published this morning.

My motivation was simple. Two weeks ago I was pissed off when I learnt from a prospect that a rival agency had touted mechanical networking as a means of quickly building a guaranteed following.

I’ve tried insofar as is possible to bring my journalist training to bear and report with impartiality; without sounding overly pious I hope that I’ve succeeded. It’s an important issue.

Thanks to David Cushman, Ian Brodie, Mat Morrison, Michael Litman, Milo Yiannopoulos, Paul Fabretti, Robin Grant, Simon Collister and Tim Hoang for their help. I’ve only managed to fit a fraction of their comments into the final article.

David has posted his interview in full on his blog: Why I hate automation in human communication.

Reblog this post [with Zemanta]