As the secrets of the human brain are being steadily unveiled to neuroscientists, it is time for leading PR practitioners to take stock of the latest findings and ask a series of tough questions about whether our intuitive thinking on how we communicate and influence others still holds true.

Kevin Read, managing director, Bell Pottinger Business & Brand, is in the hot seat and will offer his views the way emotional and rational reactions shape human decisions.

There’s more information here on Heather Yaxley’s Greenbanana blog.