Behind the Spin has published an article that I’ve written about starting a PR business. It sets out the opportunity for digital techniques and formal communication methods to be applied to the PR industry – and to this end spotlights the work we’ve done in this area at Speed. Thanks to RealWire’s Adam Parker, Escherman’s Andrew Smith, and Diffusion’s Daljit Bhurji for providing candid contributions.

Update: Andy has updated this blog post about how to start a PR agency on a credit card.