February 3rd, 2010 by Wadds

Media databases promote mechanical networks

Stuart Bruce says that the combination of media databases and inexperienced PR executives are the root cause of PR spam.

“While I applaud [the inconvenient PR truth] initiative, I’m not totally convinced about either the approach or if it will work. It also fails to mention the elephant in the room – the media database companies.”

Perhaps we can learn from network theory? Media databases are a form of automation that promote mechanical networks. They enable PR executives to distribute press releases to lists of journalists with whom they have no prior relationship.

To follow the network argument through to its conclusion means building knowledge of the media that you’re targeting and forging organic relationships.

The rise of blogs and proliferation of traditional media means research and relationship building is more important than ever. The answer lies in balancing the efficiency of databases while maintaining relevance and building organic relationships.

(Also posted on The Inconvenient PR Truth blog).

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July 8th, 2009 by Wadds

Lifestreaming is bollocks

Image representing Ged Carroll as depicted in ...
Image byrenaissance chambara (http://www.flickr.com/photos/renaissancechambara/)

via CrunchBase

Anthropologists and historians in the future looking back on the 21st century will have an easy job. A cross section of life is laid out in blogs, Flickr Twitter, Facebook and forums.

We’re micro-blogging more than ever but are blogging less. Robert Scoble and Steve Rubel are among the A list bloggers that have switched from blogging to so-called lifestreaming.

Ged Carroll notes that Robert Scoble has seen a dramatic drop in readership since his move towards lifestreaming.

Little wonder. Lifestreaming is dull. Most people simply don’t have interesting enough lives. At best it’s a sequential record of random events recorded in a sentence or an image. To claim its anything else misses the point.

My use of Flickr is the closest I get to lifestreaming. To anyone outside my immediate network of family and friends my stream of images is boring as hell. But I make no apologies. It’s a personal record and it’s not intended to engage.

Ged reckons that blogging has passed through the hype cycle and is maturing. He’s spot on.

“Over the past ten years or so, we have seen blogging climb to what can be reasonably considered to be a peak of unrealistic expectations and it could be considered to heading towards a trough of disillusionment.”

Likewise Stuart Bruce says blogging – not lifestreaming – is the way forward if you want to develop thought leadership. He makes the point that blogs are far more Google friendly than micro-blogs.

Take note.


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