Google is loosening restrictions on trademarked terms for its advertisers according to econsultancy. You can now mention trademarked names in Google Ads. Previously you had to be the trademark owner.

According to econsultancy’s Meghan Keane:

“Google has been slowly easing standards on its advertising for months, as companies have been bidding less on keyword search terms and the economy has forced margins ever slimmer”.

But Google isn’t relaxing its keyword editorial policy in any other area. Alcohol, drugs, gambling, and prostitution, among others, remain no go. We still can’t use Speed.