August 31st, 2010 by Wadds

Deleted Tweets make great news stories

Deleted celeb-Tweets make great fodder for stories for mainstream media. The spontaneous format of the platform, makes it all too easy to tweet-in-haste, and then subsequently delete.

Here’s an example of the genre spotted by The Guardian by cricket star Kevin Pietersen after he was dropped from the England squad today.

TweetMeme developer Chris Alexander suggested that the process of spotting deleted tweets could be industrialised by storing tweets for a few hours and then comparing them against messages that are subsequently flagged as deleted. But that would break Twitter’s terms and condition according to Alexander.

Spoil sports.

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August 13th, 2010 by Wadds

Your social network as an editor (Twittertim.es, Paper.li and Flipboard)

The last few weeks has seen the rise of a series of tools that take content recommended by your Twitter network and presents it in a newspaper-style format. Your network takes on the role of an editor.

Twittertim.es is the first instance that I discovered. It assembles content tweeted by your personal network and friends-of-a-friend network to create a crude web page summary. Stories are promoted based on how many times they have been tweeter.

Paper.il uses the metaphor of a print deadline to generate an online newspaper that is emailed to you once a day. Content is organised using semantic analysis into difference sections such as media, business and technology.

Flipboard is an application launched three weeks ago for the iPad. It collates articles, images and videos from URLs and organises them into a beautiful electronic newspaper that squeezes every bit of graphic and navigation functionality out of the iPad.

And to prove the point that my Twitter network has become my personal editor, here’s a story that I received via my network yesterday (via @markpinsent) from Mashable about how news consumption is shifting to personalised news streams.

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August 10th, 2010 by Wadds

More #speedkids highlights (via Twitter)

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August 10th, 2010 by Wadds

#speedkids highlights


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August 6th, 2010 by Wadds

Getting ahead and getting hired in social media and digital PR

I ran a workshop last tonight as part of the CIPR Summer Social series on building your personal reputation online. It’s never been easier to manage your personal reputation by building networks and publishing your work.

Here’s the deck.

It kicks with an audit of your online reputation or web footprint and then describes how to create profiles on LinkedIn and Twitter, build networks and publish content. It includes case studies from people that have used social media to build their personal profile and secure jobs and concludes with a discussion about dealing with less favourable content.

I’ve pulled examples and case studies from around the social web and am grateful (pause for breath) to Ben Cotton, Carolyn Mendelsohn, Jed Hallam, Josh Halliday, Laura Tosney, Matt Watson, Mike Litman, Neville Hobson, Phil Sheldrake, Shel Holtz and Stephen Davies.

I’ll follow with a blog post next week with personal recommendations from some of this gang about how they’ve used social media to build their personal reputation.

If you’re interested in exploring this topic further I recommend you check out Antony Mayfield’s Me and My Web Shadow: How to Manage Your Reputation Online.

Steve’s up next week at the CIPR Summer Social series on word of mouth.

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August 2nd, 2010 by Wadds

Book review: Twitchhiker

The friendship and goodwill of strangers is a necessity for any traveller. Writers from Peter Mortimer to Michael Palin have all recorded its importance.

But relying entirely on Twitter users for your transport and lodgings is entirely novel. That’s what Paul Smith, perhaps better known as Twitchhiker, did last year. You can follow him on Twitter @twitchhiker.

Now he’s documented his 30-day journey in a new book of the same name.

We met very briefly at Tyneside Twestival in February 2009 shortly, as it turns out, after the fateful trip around Tesco in Gateshead, that provided the inspiration for his trip.

Twitchhiker’s goal was to travel to Campbell Island, near New Zealand, on the opposite corner of the world, using the goodwill of Twitter to propel him in his bid to raise cash for charity:water and prove that the  world isn’t full of “bastards and rapists”.

It makes for a great story.

In the book Twitchhiker takes you with him on his journey from its start point in Newcastle, to Amsterdam, Paris, New York, Washington and Chicago. The list goes on until Twitchhiker reaches New Zealand.

Each step of the way you are introduced to the new friends that he meets that help him along his way and provide hospitality.

In places it’s extraordinarily candid. Twitchhiker isn’t frightened of sharing his fears or his failings with his audience.

But it’s also really well written. I guarantee you won’t be able to put it down and that once you’ve finished it you’ll be reaching for a map or even Twitter to plan a journey of your own.

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July 25th, 2010 by Wadds

Engaging with Mad Men’s Don Draper ahead of Series 4 launch; but UK fans will need to wait

Series 4, the new season of Mad Men, the cult drama about life in a 1960s New York ad agency, premiers on US TV broadcast networks tonight.

There’s not a lot that a 50-year old creative agency could teach about social media you’d have thought. But you’d be wrong.

Characters from the show have been tweeting in the run up to the launch of the new series. Its a delightful social media execution that is completely on-message for Mad Men.

Here are a couple of tweets that I’ve exchanged with the show’s Don Draper and Peggy Olson.

Unfortunately the show’s promotional strategy doesn’t extend to its digital rights management. Anyone outside the US is blocked from viewing trailers for the new show via the Mad Men web site.

In the UK, Mad Men which won a BAFTA for best international show this year, is broadcast on BBC3, but there’s no news yet of when the new series will air.

Update: Thanks to CorpComm’s Helen Dunne for straightening me out this story. The Mad Men Twitter feeds are independent of the TV show and have been in existence for a couple of years. Peggy Olsen’s tweets won their author a Shorty award last year.

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June 15th, 2010 by Wadds

CommsChat Twitter discussion tackles the future of print

CommsChat, now in its third week, is becoming a regular Twitter discussion on a Monday evening (8pm UK time).

The hour long discussion using the Twitter hashtag #commschat debates issues relating to business communication such as PR, traditional and social media, journalism and blogging.

I took part in last night’s discussion about the future of print. Approximately 80 people exchanged more than 500 comments on the future of online and print media.

The final publication for a newspaper was hotly debate (sometime between 2020 and 2040) as was the viability of other forms of printed media.

A transcript of the discussion is available on the CommsChat Posterous site. The discussion is hosted by Adam Vincenzini (@AdamVincenzini) and Emily Cagle (@EmilyCagle).

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May 28th, 2010 by Wadds

Story telling using data from social networks

Human beings aren’t very good at interpreting numbers. That’s the view of Jer Thorph speaking at Thinking Digital in Gateshead yesterday.

Thorph describes himself as a software artist, writer, and educator. He’s also a contributing editor for Wired UK.

His session described how data could be represented in a visual format. That’s the premise behind his Just Landed project.

The application scans Twitter for mentions of “I just landed” or “I just arrived” and using MetaCarta adds Longitude and Latitude data.

The Just Landed application uses these data point to plot the flights taken by Twitter users over the course of several hours.

By contextualising data in this way Thorp explained that it’s easy to understand the story behind data – in this case the flights that Twitter users are taking.



We Feel Fine
takes a similar approach to plot instances of “I feel…” from social networks.

Thorph said that these same techniques could be used to predict the spread of a disease.

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May 26th, 2010 by Wadds

Not all customers are equal in social media

Brian Solis

Image via Wikipedia

We’re only beginning to see the use of Twitter for customer service. Yet the expectation of brands that use the channel is increasing all the time.

Businesses may start prioritising engagement with customers on Twitter according to their influence. This was Brian Solis’ prediction speaking at Thinking Digital in Gateshead today.

Solis said that measurement tools such as Klout enabled brands to determine the influence of a Twitter user and prioritise their response accordingly.

Ultimately the ability for consumers to communicate directly with organisations is likely to required fundamental corporate and organisational change.

“Fundamental issues that are repeatedly arising on Twitter need to be dealt with at an operation level within a business,” said Solis.

Placating Twitters users will only work for so long he said.

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April 20th, 2010 by Wadds

New Twitter visualisation tool generates animated Twitter wall

Revisit is an elegant visualisation tool that shows the dynamic of Twitter conversations by collecting tweets for a selected search term. Important tweets (ranked by @replies or retweets) are displayed larger and conversation threads are emphasised.

Via Mashable and @robbrown.

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April 15th, 2010 by Wadds

Five minutes with Mayfield: syncing personal networks

Here’s Me and My Web Shadow-author Antony Mayfield on how he uses difference networks including Facebook, LinkedIn and Twitter, and makes connections between each. Antony has created a category on his blog for updates about the book.

How do you segment personal networks on Facebook versus LinkedIn versus Twitter?
This is different for everyone, and people need to work out what works for them based on what’s useful for them and those in their networks.

What works for me is:

  • Facebook: Is a personal space for me, mainly for friends and family. I restrict what people see about me and things I post there beyond that network of people, partly for privacy, but mostly so that I don’t have to feel too self-conscious about posting endless updates about family life, running, or whatever, which will be boring or even irritating to many people in that volume. Colleagues and acquaintances that I “friend” on Facebook see some content, but not everything – this isn’t a business networking space for me. It feels a little harsh dividing out people into groups or degrees of closeness, but it is necessary to do so in order to make the network useful for you and them.
  • Twitter: Twitter is a very special network for me. It’s mainly for sharing thoughts about what is happening right now and getting those amazing moments of serendipity when someone posts a link or a thought that is precisely relevant to me in that moment. How I manage this network is simple: I follow people who are interesting to me at that time, and unfollow those who seem to be less relevant at the moment. I allow anyone except blatant spammers and bots to follow me (I block them) and try hard not to be offended if they unfollow me – appreciating that I might not be useful to them right at that moment.
  • LinkedIn: As my blog is my public notebook, LinkedIn is my public contact book, biograph  and a functional, business networking space. I don’t cross-post to Twitter as I don’t think most people hang out there like they do in Facebook or Twitter as much and the volume of posts would be irritating. I’ll connect with anyone who seems interesting and relevant, but mostly people who I have met. There’s no real need to segment networks in this space, beyond giving endorsements only to people I have actually worked with and not connecting with people I have reason not to trust.

Should bloggers exercise caution in promoting their content across different networks, based on audience?
It’s a matter of taste and social sensibilities really. “If in doubt, pull don’t push” was a mantra in the social media team at iCrossing for a while, meaning yes, be cautious, because if you don’t understand a network or a space properly a clumsy promotion could do more harm than good for your reputation. Better to earn attention and pull in attention via recommendations, links and most of all by developing good, durable networks of likeminded people.

That’s not to say don’t be pushy – most commentators on a post on Mashable I wrote recently were promoting a site, service or book related to the topic – so I guess that is acceptable in that space. Some of them were certainly useful to me and no one in the Mashable community saw fit to challenge them.

What’s your view of syncing status updates between Facebook, LinkedIn and Twitter?
For some people this works well. They tend to be people who are happy living very open lives online. Like a lot of people, I choose to divide those networks a little.

I cross-post manually between these three networks when I think there is something. That’s actually not that often. I like to like status updates on LinkedIn for a while, for instance, and it will usually be something about a work related event, or a trip I am making that might be useful to people in that work-focussed context. Also, I think my less social media focussed friends and family in Facebook would get irritated by the frequency and content of my Twitter posts.

Again, though – how you manage this is based on how it works for you and what is useful.

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April 13th, 2010 by Wadds

Five minutes with Mayfield: common names in networks and Google’s appetite for personal data

I caught up with Antony Mayfield after reading his recently published book: Me and My Web Shadow. He kindly agreed to talk further about some of the issues covered in the book.

Over the next few days I’ll post his comments on dealing with common names in networks, duplication in networks, syncing updates between personal networks and web serendipity.

Antony has created a category on his blog for updates about the book.

How do you manage your web shadow if you’ve got a common name such as John Smith?
The most important question to ask is: can people find me when they want to? What will they do when they are looking for John Smith? Well, most of us would start adding keywords to Google searches like your job, companies you have worked for, where you have lived. John Smith may not appear in the top results for his own name, but he should appear for “John Smith Acme Widgets Ltd”. Making sure a current photo of you is on your LinkedIn, Google and personal websites is also going to help make sure people don’t miss your profile or mistake someone else for you.

When establishing your web presence – personal website, social network profiles – it is important to make sure they include some of these keywords that are part of how people will want to find you. You might also think of adding addresses to your website and key profiles (LinkedIn and Twitter for work) and other places on your emails, both personal and corporate accounts so people can by-pass Google when they want to find out more about you.

The other thing to think about it is making yourself stand out from the crowd a little. Many people use a common name for their Twitter profiles and the like that is specific to them (for instance, Wadds). Keep that consistent (and your avatars/profile pictures) so it will be easier for people to recognise you in different networks.

Should we be concerned that Google is recording our every interaction on the web?
First of all, we should be aware that this is happening, and not just with Google either. Although people who work with the web a lot know this, many people don’t understand how much data is being gathered by them.

Google itself is a benign guardian of our personal data and the pay-off of free services and access to their technology seems to be a deal most of us are happy to make for the moment. The fear some rightly have is about who will have access to that data in the future? What will Google be like in 20 years time and who will own it? This is an important and ongoing debate.

Eric Schmidt, Google’s COO, says that the company would like to make it possible for people to take all of their search data with them – it would be good for Google to make it clear that we can all have access to and the right to delete all of our own data if we wish. As the volume and importance of the personal data held by Google (and others) grows, I would like to see them staying ahead of both governments and citizens in putting in governance structures and safeguards against abuse. They have to keep earning our trust.

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April 7th, 2010 by Wadds

Mike Litman’s blog as a model for future of media outlet

If you want a glimpse at what a media outlet might look like in the future take a look at how Dare’s Mike Litman has developed his blog. Using a similar model to Newser he’s curating content from around the social, marketing and PR web and presenting it in a highly visual format. And it’s working – he’s broken into the top 150 in the AdAge ranking of marketing blogs.

In Mike’s own words:

“Traffic in raw terms dipped a little in the first month since I changed things around a bit but its normalising again (up 90% in the past month). Time spent on site per person and social engagement per post is all up considerably.”

“Postrank reports that 72% of all site engagement now happens via Twitter, with Delicious accounting for a further 14%, and FriendFeed 2%. It’s a reflection of the far reaching, multi platform age.”

“I’ve noticed that trend over the past year where tweeting is the new blog commenting. Its blog commenting for the time poor but at the same time its more social. I always find commenting on blogs to be a closed experience so it seems to make sense.”

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April 6th, 2010 by Wadds

Uniglo personalised Twitter-movie isn’t sticky

UTweet is a delightful campaign by Uniglo. It mashes up your Tweets as a bright red movie to an upbeat Uniglo audio track. Its very on brand for Uniglo but its strictly a one off. There’s no reason to go back more than once.

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