There was further evidence (if any were needed) this week of the ongoing marketing agency battle to claim ownership of digital marketing, with the announcement in PR Week this week that Volvo has hired media agency MindShare to handle search engine optimisation (SEO), digital PR and social media strategy.

It’s a warning shot as Immediate Future’s Katy Howell identifies in the PR Week story. I’m not going to revisit the debate – search for the hashtag #prdebate if you’re interested. Instead I’m working hard at Speed to develop our offer and stake out the PR industry’s claim for its share of the market.