“[The premise that…] people won’t pay for content is a myth propagated by big media. The reality is that people won’t pay for their media anymore,” he said.

Hammersley said that consumers will pay for quality, crafted content pertinent to their personal interests.

“Content publishers need to stop chasing numbers and pursue quality, elegance and craftsmanship instead. Digital is enabling interesting stuff to be made [and distributed] at low cost to small audiences,” he added.

Russell Davies and Ben Terrett from the Really Interesting Group may have cracked the means for content producers in the digital environment to publish their work in a physical newspaper format.

The duo is behind the Things Our Friends Have Written On The Internet 2008 project, a beautifully designer newspaper of content drawn from around their digital networks. The publication was so admired that it has inspired a Flickr group.

Davies and Terrett have now raised funding from Channel 4’s seed fund 4iP to develop a tool to enable anyone make the transition from content on screen to a printed format.