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August 26th, 2011 by Wadds

UK internet infrastructure barrier to Google TV

Google chairman Eric Schmidt is in the UK tonight to deliver the MacTaggart lecture at the Edinburgh Television Festival. He is expected to announce plans to roll out a UK internet TV service delivered via a set top box that enables users to switch between television and web services.

Google TV will combine apps and search in a simple user interface. It sounds very like boxes already being available from Apple, BT, Panasonic, Samsung, Sony and others.

We’ve got a Sony box at home that integrates terrestrial and satellite channels with internet services such as BBC iPlayer, LoveFilm and YouTube. The interface is a bit clunky and no doubt this is something that Google will focus on as a point of differentiation.

But price and product design alone aren’t going to accelerate the adoption of internet TV services in the UK.

The critical issue is broadband access speeds and that’s beyond Google’s control. UK networks simply can’t yet deliver a satellite or terrestrial experience over the internet.

If we want to watch a film at home we need to download it an hour or so in advance. BBC iPlayer stutters and stalls depending on the time of day.

The Government’s ambition is that the UK should have the best broadband network in Europe by 2015, with 90% of homes and businesses having access to up to 40MBps superfast broadband and the balance should have access to at least 2MBps.

BT and Virgin Media are in the process of building out their optical fibre networks but will only invest in areas where it is economically viable. This means that approximately one-third of the UK will miss out.

Broadband Delivery UK (BDUK) part of the Department of the Culture, Media and Sport, has been set-up with a fund of £530 million from the TV licence fee to bridge the gap. Local County Councils are to apply for the investment by developing a local broadband plan.

Broadband marketing by service providers always focuses on download speeds. Upload speeds are typically much slower. My domestic service has a download speed of 3MBps but uploads are less than 10% of this speed.

Only superfast broadband will close this gap and make services such as internet television viable.

The Google TV service will launch in the UK by March 2012 following a rollout in the US.

Good luck Google. But we need investment in our Internet infrastructure before Google TV will go mainstream.

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March 18th, 2010 by Wadds

10 tips from Brightcove for promoting online video

Brightcove’s Eric Elia (@ericelia) led a lunchtime session on monetising video content at The Guardian’s Changing Media Summit today in which he shared ten tips for promoting online video content.

1. SEO – ensure that your meta data accurately describes your video content as it will drive a high search potency
2. Homepage – be proud of your video content and promote it on your site don’t stick it away in a corner
3. Analytics – move beyond clicks to engagement metrics such as dwell time
4. Good automatic and managed editorial – signpost people to related, recent and most popular content
5. Social media – extensions on your video content should make it easy for viewers to share with their networks
6. Contextual promotion – embed video around related text in your site to drive engagment
7. Smart video distribution – Brightcove customers report that 50% of video traffic is generated by SEO. Make sure its in places people can find it
8. New platforms and devices – last year it was the iPhone this year it will likely be the iPad. Make sure your content works on viewer’s devices
9 A little YouTube – it’s the number two search engine (not just for video). Use it as a platform to pull in an audience
10. Localisation – make your content local for the markets that you’re targeting

There’s further information in a post on Eric’s blog.

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January 22nd, 2010 by Wadds

YouTube wedding invitation viral: the Wedding of Jeff and Erin

Here’s a wedding invitation that will almost certainly go viral and launch careers in the creative industries for its creators Jeffrey Wong and Erin Martin. Assuming of course they aren’t at the top of the game already. Its heartwarming, delightful, human and funny. Good luck Jeffrey and Erin.

Via Oli Barrett.

January 11th, 2010 by Wadds

Why doesn’t mainstream media make more use of Flickr and YouTube for newsgathering?

With the UK gripped by arctic conditions last week there was an almost blanket appeal by almost media outlets for photos and videos.

Yet a visit to Flickr or YouTube would provide any researcher or journalist with a stream of Creative Commons output tagged by location that could be incorporated within their news reporting.

But to date mainstream media has made limited use of social network as a newsgathering source.

One exception is Trinity Mirror owned ncjMedia which has created a Flickr group that it uses as a source of reader images for The Journal’s Your Place Northumberland project.

So why doesn’t mainstream media make greater use of Flickr and YouTube for newsgathering?

Ged Carroll suggested to me over the weekend that mainstream media sourced user generated content (UGC) direct as it was a means of engaging directly with its audience.

Craig McGill said that he thought that mainstream media didn’t make greater use of UGC social networks as it is reluctant to credit third part sources – and that understanding of Creating Commons was limited.

November 30th, 2009 by Wadds

Must have handheld for 2009

October 23rd, 2009 by Wadds

Cassetteboy BNP remix

The BNP’s leader Nick Griffin used the platform of BBC Question Time last night to lay bare his views. The remix genius that is Casetteboy has provided an excellent summary. Democracy is alive and well on the internet.

September 30th, 2009 by Wadds

Economist “Did you know?”: Media convergence

Nick Bishop (@nbishop), who heads up the Economist account in our corporate team, shared this Economist video with me this morning.

It plots the pace of changing face of media and devices and is fast becoming a hit on the Economist YouTube channel.

Have a look. I promise you’ll enjoy it!

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September 4th, 2009 by Wadds

Connecting with kids online

If you’ve got children you’ll enjoy this segment from The Onion News Network’s Morning Show: Today Now! The show’s resident net mum provides advice on keeping track of your kids online.

July 9th, 2009 by Wadds

UK adviser plans social media campaign for Afghan candidate

Red Narrative’s Luke Bozier is advising Dr Ashraf Ghani, leading contender to replace President Karzai in this August’s presidential election in Afghanistan.

Luke is guiding a two-pronged social media strategy:

  • utilise word-of-mouth and encourage local influencers to spread the word in their communities
  • target the large Afghan ex-pat population in the West for political donations and to amplify their views back into Afganistan

The campaign has two local language sites: http://ashrafghani.af/pashto and http://ashrafghani.af/dari, a Twitter feed and a campaigning channel on YouTube.

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June 7th, 2009 by Wadds

Trouble ahead for the TV Licensing Authority as media and distribution channels fragment

You must have a TV Licence costing £142.50 to watch TV in the UK. But the fragmentation of media and distribution channels is leading to some interesting situations:

Confused? I was until I checked out the TV Licensing web site. Here’s what it says:

“[...] if you use any device to watch or record television programmes at the same time (or virtually the same time) as they’re being shown on TV, the law requires you to be covered by a TV Licence.”

There is almost certainly trouble ahead for the TV Licensing Authority as viewers increasingly download programmes from content providers after they have been broadcast. Don’t you think?

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