Brightcove’s Eric Elia (@ericelia) led a lunchtime session on monetising video content at The Guardian’s Changing Media Summit today in which he shared ten tips for promoting online video content.

1. SEO – ensure that your meta data accurately describes your video content as it will drive a high search potency
2. Homepage – be proud of your video content and promote it on your site don’t stick it away in a corner
3. Analytics – move beyond clicks to engagement metrics such as dwell time
4. Good automatic and managed editorial – signpost people to related, recent and most popular content
5. Social media – extensions on your video content should make it easy for viewers to share with their networks
6. Contextual promotion – embed video around related text in your site to drive engagment
7. Smart video distribution – Brightcove customers report that 50% of video traffic is generated by SEO. Make sure its in places people can find it
8. New platforms and devices – last year it was the iPhone this year it will likely be the iPad. Make sure your content works on viewer’s devices
9 A little YouTube – it’s the number two search engine (not just for video). Use it as a platform to pull in an audience
10. Localisation – make your content local for the markets that you’re targeting

There’s further information in a post on Eric’s blog.