Speed has managed Toshiba’s reputation as a high-quality and visionary storage provider across eight European countries for a decade. As the volume of information in the world has continued its explosive growth path, fuelled in particular by mobile devices and the desire for consumers to share content socially, so has Toshiba needed to maintain its lead in delivering storage technology that meets those needs.

The story of storage that Speed has developed for Toshiba’s Storage Device Division doesn’t just focus on technological evolution so that ever-more volumes of data can be stored on smaller and higher-performance devices. It also demonstrated how advanced storage technology is being applied to an increasing array of equipment in sectors beyond IT, including automotive, industrial portable multimedia gadgets.

Speed has led the development of content across EMEA, and delivered it via target media in the UK. We’ve done this through news, thought leadership content, concept images, product images and the insight of technologists with their finger on the pulse of how information is being managed in the world today. We tackle the issues and challenges that are important to Toshiba’s customers, to find new and exciting ways to tell the ‘storage story’.

As the story of storage has spread its wings, so has the media we’ve targeted to tell it. As well as product content in trade media, we’ve also taken editorial into consumer print media, online, TV, design magazines and broader technology publications.