Research showed that Tesco Baby & Toddler Club received many queries about first aid which led Speed to develop a child safety campaign called BabySafe. Now in its fourth year, over 5,000 parents have been trained in emergency first aid skills, with extensive media coverage secured each year for the launch of the annual campaign
Developed nationwide baby-safety campaign to help tackle concerns over parents' lack of first aid skills.
A fast moving and high impact press office for mySupermarket resulting in extensive national coverage.
