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The hostile relationship between the PR profession and Wikipedia is well documented. But this week the two parties have taken a step towards establishing common ground. PR professionals Philip Sheldrake and Neville Hobson addressed the Wikimedia UK AGM at the Science Museum, London on Saturday. Wikimedia UK represents Wikipedia contributors in the UK. “Wikipedia is... more
Summary The final judgement in the Copyright Tribunal involving Meltwater Group, NLA, PRCA, and UKMMA, was announced shortly after 2pm today. It brings a conclusion to the three-year industry wrangle over web copyright licensing. The decision sees publishers rewarded for the third-party business-to-business web monitoring market for their content. The Copyright Tribunal set the 2012 starting... more
Twitter has launched a weekly edition as it crosses the threshold of 10 million UK users. The weekly edition consists of the most engaging content shared by your network and will land in your email inbox once a week. Watch out for the monthly print edition that will surely follow. It’s an ironic nod to a... more
The discussion around the future of local media is a story of reduced advertising budgets, a declining audience, and a move to single weekly editions. Who knows how the story will end? One thing is for sure: local media organisations in the future will be much smaller and leaner compared with yesteryear. A couple of... more
Print media is in decline. The internet enables communication with publics directly as digital media allows brands to participate within online communities. It would seem like it is all change for the PR industry. But as we attempt to modernise ourselves it seems like we are not so much reinventing ourselves as we are heading... more
In an age when the value of ‘genuine’ journalism is persistently under the microscope and authentic reporting from the world’s troublespots is in question as spurious rumours spread online in seconds, I’m looking forward to talking to a true media veteran in a couple of weeks’ time. Sandy Gall is one of the UK’s most... more
Corporate PR is typically about building and managing the reputation of clients. Occasionally it is defending their reputation in a crisis. Very rarely it is hard to describe it as either of those things. On Wednesday we found ourselves at the epicentre of the maelstrom following the announcement by our client, Clinton Cards Group that... more
You can get up to a lot of no good with a little cash online, like buying fake girlfriends or blank accounts for nefarious means. You can also buy popularity. Over on The Kernel I discuss a little experiment I recently did On Manufactured Influence. I gamed Twitter followers with the intention on seeing the... more
Six months ago, Speed ran an exercise to look at how well the 100 largest software companies are doing at engaging with audiences using Twitter. In a nutshell, we found good overall take-up in terms of the number of organisations active and using it but poor levels of influence. Too many organisations were treating the... more
This week, Marvel Comics’ latest big screen adaptation, Avengers Assemble, has arrived in UK cinemas to rave reviews. It marks the beginning of the summer blockbuster season and, with The Dark Knight Rises and Prometheus coming up, the competition is set to be fierce. Behind the scenes, Hollywood’s business brains have for a long time... more
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