New Year, new briefs
02/02/2010
Well you have to change occasionally don’t you?
Speed Briefs has been upgraded for 2010. A literary lick of paint. More accessible, more welcoming, a more comfortable and pleasing experience all round. Not that it was bad, but we can always do better.
Why would you want to know what’s going on at a PR agency? Well you may prefer it to us pestering you with calls. And you always say you need to keep on top of things in the PR world but never have the time. So consider it a bit of public service, a moral duty if you will. You might even enjoy it.
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Hot air blows through Speed
02/02/2010
Social Media Week takes place around the world next week. Governments are behind it. It’s about stroking the soft underbelly of our creative and media industries for financial gain. We’re hosting a show-and-tell breakfast on Thursday at our office on Leicester Square as part of the London effort.
This is quite an honour, as only really progressive agencies get to host it (providing they lay on good muffins). We’ll be talking about cutting through the hot air surrounding the PR potential of social media and telling how it really is, within the bigger picture of how conventional and social media co-exist. But you didn’t expect us to sit on the fence did you?
The inconvenient truth about PR spam: exposed
Speed is backing an industry initiative to address the issue of PR spam. We’re all aware of the issue but this proactive effort is a bid to tackle the 1.7 billion irrelevant press releases sent each year. We did think about spamming a press release about our commitment out to 1.7 billion people, but instead click here to find out more.
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@speedcomms Twitter Quiz
02/02/2010
We launched our first Christmas Quiz last month and the response was overwhelming, so we’ve brought it back as a weekly feature. Follow @speedcomms and every Friday at midday we’ll tweet a question. To take part simply send an @ reply with your answer. The winner will be randomly chosen at the end of the day and will be announced on the Speed Blogs and on Twitter on the following Monday morning. When we say randomly chosen, we don’t mean this is a fix. All’s fair.
We’ve got a whole host of prizes in the pipeline – from packets of Skittles to swanky nights out on the town. So far lucky winners @maxicom and @ashswindells have won a zorbing experience and a case of wine.
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Launching Altran Praxis
02/02/2010
Praxis is a specialist in critical system engineering. Part of the global Altran group and headquartered in Bath, its skills are in demand where safety and security are paramount. Clients include Renault F1, UK National Air Traffic Services (NATS), London Underground and US National Security Agency. Speed has been working with Praxis for over a year, raising its profile across the engineering and vertical markets.
As part of its global expansion, Praxis merged in January 2010 with fellow Altran company and French embedded software innovator, SC2. Combining the skillset of both organisations creates a strong player in the embedded and critical systems sector, spanning markets from aerospace to nuclear and automotive.
Speed was tasked with launching the new organisation – Altran Praxis to the press through a targeted campaign. By creating stories that showed the importance of the merger for the engineering market and highlighting prominent customers the team successfully arranged a full day of press briefings, with company Managing Director, Keith Williams speaking to 11 journalists. Coverage from local to international press has been flooding in, demonstrating that the UK press still has an appetite for good news stories.
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Inspired ideas
02/02/2010
Inspired Gaming Group (IGG) is one of our longest standing clients – we have worked with the executive team there from its early start-up days to today when it is perceived to be one of the most innovative companies in the industry.
Every year, we support IGG at IGE, The International Gaming Expo. The team is always busy chairing briefings with the key target media and on hand to support on the stand and beyond. This year we wanted to do something a bit different.
IGG is showing its virtual racing products this year - incredibly life like horse races now to be available in independent bookies. Anyone who has been to IGE will know the audience is predominantly male and most stands have some poor girls dressed in bikinis freezing their poker chips off.
We knew we needed girls but we wanted something a bit more in line with Inspired Gaming Group’s image. So. We commissioned a fashion designer to create bespoke jockey tops made of silks with pussy bow collars and puffed sleeves. We hired six beautiful girls and had them dressed as classy, but sexy jockeys and had them distribute betting slips for half hourly races with prizes including champagne and iPod Touches.
The results so far have been fantastic – hundreds of visitors to the stand, real brand recognition for Inspired Gaming Group throughout the venue and memorable photos already admired by the Speed boys back at HQ!
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Let’s get quizzical
11/12/2009
So, in this edition of Speed Briefs we give you a quiz and lists.
About the quiz. Firstly, what can you win? A tree. Also winnable is booze and other food stuffs. Entering isn’t overly taxing: follow @speedcomms on Twitter and at midday each day in the run-up to Christmas we will tweet a question. The answer to the day’s question and the winner will also be announced via @speedcomms
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