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Make me care:

How to create content that moves people

Blog date

09.08.2019

Author

Kerry Gould
Associate Director

Our attention is in high demand, at every second under a barrage of messages, notifications, content, adverts and news.

Indeed, as Speed Managing Partner Kelly Pepworth writes in this whitepaper, of the thousands of pieces of content people are exposed to every day, they’ll remember only four.

The cacophony is such that audiences are becoming adept at tuning it out, or at best, scanning for relevance and discarding instantly with a twitch of their thumb.

So, swimming in a sea of distraction, how do you ensure your investment in content isn’t just swept away and forgotten?

If you engage in any digital media, you’ll recognise many of the techniques content creators use to game your attention, ranging from ingenious to unscrupulous.

There’s a race to the bottom; who can shout loudest, most often and with the most manipulative click-bait. Don’t get drawn in. It’s bad for your brand and bad for your audience.

Instead, we advise our clients to concentrate on quality, context and relevance. And this whitepaper lists Speed’s Five Golden Rules to help you cut through the clutter, ensure your voice is heard and your messages remembered.

Download your copy of ‘Make me care’

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